Role: Sr. Product Designer
Year: 2020 - Present
Deliverables: UX Research, Visual Design, UX/UI Direction
Global Persona Repository
Overview:
As one of the lead designers on the Internal Tools team, I was responsible for overseeing a global initiative to maintain a repository of our main persona user groups. These groups consist of: Front Office, Operations, Client Services, Technology, and Risk & Control.
I collaborated closely with PMs and UX Researchers to deliver fresh new personas for multiple global markets that are utilized when creating meaningful user journeys.
The Challenge
Overall:
Create a repository of personas for PMs, designers, and engineers to reference before engaging.
Business Goals:
Produce an interactive presentation for showcasing US Private Bank users.
Brand Goals:
Utilize global brand design assets and guidelines.
Product Goals:
Create a conversational script that would be used in the UX research. This script must include user interview questions that can reveal gaps in our user journey creation.
The Solution
Interview and document multiple user personas under main user groups.
The Impact
400+ Internal workers accessing the Persona library
High leadership level presentation delivered