Role: Visual Designer
Team: June Deng & Jennie Isgro
Deliverables: Advertising, Interaction Design, Art Direction, Branding
A Smarter way to use your phone
Beyond has put forth a strong and interactive strategic plan for all of Samsung Services. Marketing and strategy plans have been executed for Bixby’ (Samsungs on-board assistant), Samsung Pay (Storage of membership cards on your devices), Samsung Health (Activity, nutrition, and sleep tracker), and Samsung SAVOR.
I was Lead Designer on all Bixby Creative promotions and marketing initiatives while closely working with other designers on other Cross Service Designs within Samsung.
01. Bixby Creative Promotions
Meet Bixby, the smarter way to get things done. Say a command, identify what you're looking at or set a reminder just by pressing a button. Whatever you need, Bixby it. Bixby talks to you, translates, identifies through Vision, recommends, and reminds you as it learns more about you. As a Visual Designer on all Bixby creative Initiatives, I created a design system In the Application promotions. These promotions communicate the values that Bixby can give you on your Samsung Device, application wide.
Bixby Voice Tip Card promotes the value of setting up a voice Quick Command
Bixby Quick Command Card promotes the value of setting up a Quick Command with showcasing 3 example tips
Bixby In-App Notifications promotes a more informational look into the values of Quick Commands throughout your Samsung Device