Client: Samsung

Agency: Beyond

Role: Visual Designer

Year: 2018

Team: June Deng & Jennie Isgro

Deliverables: Advertising, Interaction Design, Art Direction, Branding

A Smarter way to use your phone

Beyond has put forth a strong and interactive strategic plan for all of Samsung Services. Marketing and strategy plans have been executed for Bixby’ (Samsungs on-board assistant), Samsung Pay (Storage of membership cards on your devices), Samsung Health (Activity, nutrition, and sleep tracker), and Samsung SAVOR.

I was Lead Designer on all Bixby Creative promotions and marketing initiatives while closely working with other designers on other Cross Service Designs within Samsung.

01. Bixby Creative Promotions

Meet Bixby, the smarter way to get things done. Say a command, identify what you're looking at or set a reminder just by pressing a button. Whatever you need, Bixby it. Bixby talks to you, translates, identifies through Vision, recommends, and reminds you as it learns more about you. As a Visual Designer on all Bixby creative Initiatives, I created a design system In the Application promotions. These promotions communicate the values that Bixby can give you on your Samsung Device, application wide.

02. Samsung Health Social Strategy

During the Spring Season Beyond created a strong Social Media Strategy to target people who have allergies to use the Samsung Health App on their phone. I worked with a strategist and copywriter to create social posts that ran on Samsung Health’s Global Facebook Page.

03. Elle Magazine x Bixby Vision

Beyond was tasked to visualize an editorial collaboration with Elle Magazine to promote the Augmented Reality features within Samsung Devices. Samsung's Augmented Reality feature, also known as Bixby Vision, can detect anything between Food calories to purchasing products just by hovering over them with your Samsung Device. 

The following is the two-page editorial design for Elle Magazine.