LunaFest.png

LUNAFEST

 
 
\

Client: LUNA

Agency: AnalogFolk

Role: UX/UI Designer

Year: 2017

Team: Roland James & Andreas Bonell

Deliverables: Branding, Visual Design, Art Direction

 

LUNAFEST IS For, By, AND ABOUT WOMEN

In 2000, LUNA created LUNAFEST - a traveling film festival celebrating, showcasing and championing women in film. The festival is a fundraiser held by any host who wants to raise funds for a local women’s cause while supporting the main beneficiary - Chicken & Egg Pictures.LUNAFEST is making a mark in the industry by creating a platform for women’s untold stories and working to increase opportunity for women filmmakers.

I'm closely worked with a Design Director and a Lead Developer to ensure LUNA's brand, products, and message are represented precisely on all platforms. My role is to update key modules on all platforms from branding to the visual architecture of the site.

 
 
download.jpg
 
 

01. Site Redesign

LUNAFEST’s past site design was out of date and needed to have a similar look to their Parent Company’s site Site Clif Bar & Company. I collaborated with a Creative Director to bring UI components from the Clif Bar Site to create a unified site and new branding for the LunaFest site.

 
 
LUNAFEST HOME.png
 
 
1.png
 
 

02. Social Media Campaign

To initiate the start of a new LUNAFEST Season, I collaborated with an Art Director and a Copywriter to create a Social Media Kit for global host of the Festival to use. Follow the LUNAFEST story with hashtags like #LUNAFEST and #WomenInFilm

 
 
4.png