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HSBC

 
 
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Client: HSBC

Agency: AnalogFolk

Role: Jr. Designer

Year: 2017

Team: Elizabeth Palmquist

Deliverables: Product design

 

A UnIFIED EMPLOYEE PORTAL ECOSYSTEM

HSBC is a British multinational banking and financial services holding company, tracing its origin to a hong in Hong Kong. It is the world's seventh largest bank by total assets and the largest in Europe with total assets of US$2.374 trillion (as of December 2016). 

Currently, AnalogFolk holds HSBC are primary Agency for their Employee Web Portal Redesign. From User Journey to mapping out pivotal flows, we were able to create an user friendly approach to the redesign.

 
 
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01. Loyalty Points Redemption User Journey

I worked with a Lead UX Designer to create a User Journey for Loyalty Points Redemption within the Employee Web Portal. The following is a UX/UI recommended based upon the HSBC Employee Web Portal Style Guide AnalogFolk has created.

 
 
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User Map:  Loyalty Points Redemption User Flow for both UK and Hong Kong, respectively

 
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